Last week, YouTube launched
a new Cards
feature this week that is seen as the evolution of annotations. Items to note
on these new cards are below:
- Allow creators to add interactive, Google-now like pop ups on videos.
- Can inform and link viewers to: merchandise, fundraising, other videos and playlists, websites and fan funding.
- Available on mobile (a big win)
As marketers develop Cards it is essential ensure these cards are
truly adding value in the user journey of discovering video content. These
cards should not disrupt the viewing experience unless it can provide
unique and interesting interactivity—a feature that annotations for the most
part have not supplied.
No comments:
Post a Comment