After an extremely successful Black Friday Vine program, Lowes continues to evolve the campaign using consumer behavior and insights to drive creative, and effective, work.
In the new campaign, Lowes:
- Evolves the “Fix in Six” campaign from small hacks to larger projects
- Showcases seemingly hard-to-do tasks in easy, digestable, 6-15 second videos
- Leverages existing user experience and platform functionality with a “Tap thru” engagement
- Breaks projects into steps that viewers can pause turning the quick video into a tutorial
- Educates audiences on how to use the feature and videos
Now, with the influx of the use of the mobile app and utility of the Vines, there is an opportunity to take this in-store and purchase the items needed for this DIY project.