Streaming content has shifted the way we as consumers, and marketers, consume television and syndicated content. To show the staying power of streaming content, Nielsen announced that they will begin to measure premium streaming video TV programming from Netflix and Amazon starting next month. The Nielsen tracking of SVOD (subscription video-on-demand) programming will be done through audio. Plus, it will not be accessible on mobile.
With this integration, advertisers and content creators will be able to look at their programs and see how streaming content is impacting viewership. This means, that until next month, networks and content creators did not have true understanding to how their videos performed across these platforms.
Some details on this update are below:
· Nielsen will analyze this content without the cooperation of streaming services.
· The programming that is measured will come from, and be available to, existing Nielsen clients.
· To date, subscription video-on-demand services have declined to publicly disclose their viewership.