Monday, November 24, 2014

Nielsen to Track Amazon and Netflix

Streaming content has shifted the way we as consumers, and marketers, consume television and syndicated content. To show the staying power of streaming content, Nielsen announced that they will begin to measure premium streaming video TV programming from Netflix and Amazon starting next month.  The Nielsen tracking of SVOD (subscription video-on-demand) programming will be done through audio. Plus, it will not be accessible on mobile.  

With this integration, advertisers and content creators will be able to look at their programs and see how streaming content is impacting viewership. This means, that until next month, networks and content creators did not have true understanding to how their videos performed across these platforms.

Some details on this update are below:
·         Nielsen will analyze this content without the cooperation of streaming services.
·         The programming that is measured will come from, and be available to, existing Nielsen clients.
·         To date, subscription video-on-demand services have declined to publicly disclose their viewership.

For more information, click here and here.

Thursday, November 20, 2014

Kate Spade, Anna Kendrick and Cinematique Give "Window Shopping" a New Meaning

Holiday shopping is upon us as retailers push new promotions and advertising at consumers across platforms.

But, following up on a successful Google Display Network campaign during Holiday 2013, Kate Spade pushes digital video even further with a new shoppable video via Cinematique, giving "Window Shopping" a new meaning in the digital video sphere.

And, if you haven't seen the new video starring Anna Kendrick, then you should watch it now:

The Cinematique technology on this video is outlined below:

  • Users can watch the video and click products they like
  • The video aggregates your clicks/products via a secondary page within the player (found when clicking the Cinematique logo "Q" on the player)
  • Users can then be taken to the product page to purchase the images selected
  • Via the screen after clicking "Q" users can also log-in to the Cinematique experience via email or Facebook for future updates and information on your products
    • Cinematique not only allows shoppable information, but also can provide more details about an actor, location or any item within a video
    • Touchable video is enabled on mobile via the App Store

Beyond Kate Spade, retail has led the way in interactive video campaigns. For more, see these campaigns below:

Tuesday, November 11, 2014

Top Holiday Retail Stats

Image from AdWeek
Mobile news doesn't end after reports project that mobile will push digital ad dollars past TV by 2019. Mobile continues to lead holiday trends as well.

As we approach the 2014 holiday season, mobile will continue to see an increase in usage and commerce. Previously, mobile (smartphones specifically) were thought of as the utility-based device, but now, commerce can occur just as you're watching TV or in between doing the dishes.

Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined, according to Adobe. Some additional stats to note are below, with the full article found here.
  • Holiday shopping will lift 10% compared to last year
  • 25% of US consumers surveyed will consult Social Media before purchasing gifts
    • This increases to 40% of consumers aged 18-34
  • There will be 5 times as many out-of-stock messages on Cyber Monday compared to usual
  • Cyber Monday sales expecting to be $2.6billion, increase of 15% YoY

Monday, November 10, 2014

Urban Outfitters Launching Beacons In-Store

The millennial focused retailer is loading up 15 stores with beacons, Bluetooth technology that communicates with smartphones,  that will ping messages and notifications to shoppers who have downloaded the UO App.
Image from

The company is rolling out the beacon technology to Android users first, as they state more of their customers use the Google-powered devices. 

What will the beacons do?

  • Plug into the Urban On loyalty program, which delivers shoppers rewards and exclusive access.
  • Focus around the checkout line, fitting rooms, and the entrance.
  • When a user enters the store they will be prompted to check in via social to unlock an offer.
  • By the fitting rooms, users are encouraged to share photos of themselves wearing products with #UOonYou for a chance to be featured on their website.
  • While at checkout, they may be prompted to show their loyalty card in-app to earn digital badges.

However, the beacon technology will not aggressively push coupons and offers.

This is a big effort to extend their loyalty and social experiences in-store with mobile. You can learn more about the beacon roll-out here