LinkedIn is looking to help companies get the right content in front of the right users with their latest addition to the site, Showcase Pages.
Showcase Pages will allow companies to control and share content to a more focused and interested audience. As a result of this new publishing tool available to businesses, LinkedIn users will soon have access to a wider range of professionally curated content.
With Showcase Pages, companies can now:
· Create custom pages for niche divisions or business units
· Focus content to specific audiences, who have already shown interest in the company and/or related products
· Businesses can monitor the performance of their page through LinkedIn’s analytic tools
· Participate in advertising opportunities that aim to increase the Showcase Page’s total followers as well as promoting posts and content in from of others who aren’t following the page, similar to other platforms like Facebook & Twitter.
To learn more about this announcement, please click here.